Showing posts with label service. Show all posts
Showing posts with label service. Show all posts

Tuesday, 29 March 2016

Voice of Customer, Sentiment analysis & Feedback service

Some time ago, I was watching a game on TV and the broadcaster started comparing the two teams by showing what fans, people are talking about these teams and players on social media . Broadcasters excitedly compared the percentages and numbers of tweets of the teams and flashed which marquee player is currently more trending.

It left me wondering with more deeper questions, is this public sentiment really that important for the determination of the play outcome or it has really become important enough to analyse , even if it is not as vital as  players and teams skills or  their strengths &  weakness ,  their game tactics & strategy? or is it  important as any other game analysis attribute ?

If a Presidential debate is happening or a new movie is launched or for example when a new consumer product is launched , I can see value of  such similar analysis on what people are talking about it as an important feedback.

Voice of Customer - Voice of the customer - Wikipedia, the free encyclopedia has a intrinsic value, always have , always will be.