Friday, 27 March 2020

Consume Qualtrics survey results in SAP Analytics Cloud with live connection to SAP HANA service

More than ever businesses around the world are recognizing the importance of treating their customers and employees like ‘real’ people and not “users”, “buyers” , “resources”et al. Welcome to the experience economy! It is time everyone understands the importance of experience management and the powerful outcome and business value generated through the insights obtained by combining X-data and O-data.

SAP offers some powerful solutions to enable such an experience economy. SAP Business Technology Platform at the core and center helps businesses in by connecting X-data from Qualtrics and O-data from various SAP Line of Business services together. SAP Analytics cloud is the go-to analytical solution offering on the platform, that can be leveraged for data-driven insights connecting O-Data from  Line of Businesses to X-Data from Qualtrics, enabling decisions that create “people experiences”