Profiling the client’s attributes that influences the positive response to sales
Classification is one of the Machine Learning algorithms of SAP Analytics cloud to find what are the variables that have more influence to get a positive result. Based on this information we can calculate what is the maximum profit of a marketing campaign. The algorithm takes past information and evaluates the results to give how good is the data to do predictions.
We are going to train the Classification process with the data of a past marketing campaign to know the possible effectiveness percentage of a campaign based on: